Keel Salaries & Compensation

Keel is a London-based SaaS company founded in 2022 by Benoit Machefer, Jon Bretman, and Tom Frew that offers operations teams a powerful third option between rigid off-the-shelf software and complex, developer-dependent custom builds. Its no-code platform empowers non-technical operators to quickly build and deploy custom operational applications — for workflows like order management, logistics tracking, and customer operations — without writing code or waiting for engineering resources. Having raised $13.1 million in funding including a $6 million seed round, Keel is emerging as a key enabler of operational agility for tech-enabled growing businesses seeking to scale their internal tooling without scaling their engineering teams.